What Old(er) People Need to Know on Selling to Gen Y [infographic]

It’s official! The Generation that grew up with Disney movies, Barney, and Hocus Pocus every Halloween has finally grown up and are now the generation that is entering the job market. Acclaimed to be the biggest generation after baby boomers, Millennials aren’t force to be reckon with when it comes to their spending dollars and the ability to cause major chaos to a brand.

Aside from their willingness to spend as youngsters in general, they have extreme high standards when it comes to customer service. They’ve been raised on the internet and are huge when it comes to embracing smartphone technology.

Technology in general has highly raised the stakes when it comes to customer service as it’s generally fast, personalized, transparent and has a good level of control from the customer (1). Aspects of customer service that are no longer optional for business, it’s a must!

This generation isn’t “wowed” by technology (1) and everything that was amazing and innovative ten years ago is now part of the typical life of a millennial. If diamonds are a girl’s best friend, then a smartphone is the vowed down married spouse of a millennial. Generally it’s their life from shopping, music, coupons, navigation, and, let’s not forget, socialization.

Merchants need to be on top technology!

If your customer base is mostly 20-somethings or even remotely, you need to get hooked on that same addictive drug that makes a 20-something want to check their phone every 30 mins which is social media (among many other things).

This may not be the first time you’re hearing this as a business that you have to be “social” but it’s more the case for the millennial audience. Most millennials (like myself) check social all the time even before we get out of bed (2).

We also are more willing to reach and vent out about a brand on social if they aren’t doing a good job. No reply from a brand on social is the equivalent of a brand hanging up the phone on a customer (2), that’s a lost opportunity for brands!

Millennials love to be included in a brand

Brands who do social campaigns that target millennials generally get more involvement online if that campaign includes their participation on social. While huge brands can easily pull this off more so than smaller companies, you have better chances of targeting millennials via social when you “feature” them or make them feel in some way special.

For a small company that could be mentioning a customer in a tweet, have a customer win a contest, or in some small way make them feel the center of the brand by also letting them shape your reputation with reviews.

They are willing to move

Just like a summer fling, these kids are ready to move on to the next person if their needs are not met in business. You’ll have to make sure they get attended immediately!

 

While Gen Y have a harsh rap for being a delusional “spoiled” generation who think they are a protagonist in a fairy tale by baby boomers, to some extent that’s true based on their standards of high quality customer service.

This generation is really no different to other generations when it comes to customer service in general, they’ve only set a higher mark for marketers and small business a like out there.

Gen-Y-Infographic

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Sources:

(1) Solomon, Micah. “What Kind Of Customer Experience Are Millennials (Gen-Y) Looking For?” Forbes. Forbes Magazine, 23 June 2014. Web.

(2) Gibson, Ryan. “Generation Y Stereotypes – Millennial Generation Stereotypes.”Generation Y. N.p., 4 Feb. 2013.

The Top 5 Mistakes Small Businesses Make on Social Media

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About 80 percent of small businesses are using social media to find new customers and grow revenue, according to a LinkedIn survey. Of the fastest-growing small businesses surveyed, 82 percent said social media helps them generate new leads.Continue Reading Article >

A/B Testing Method to Successful Online Flirting

 

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As my father would say to me going through the growing pains and the first world struggles of middle school and puberty, “son there comes a time in every man’s life where he feels the need to look for a woman.”

This goes just as equally for the men as it does for the females in that we all feel the need for partnership. Just like the thought of winning the lottery, it’s wishful thinking that the right person will eventually come in your life sweeping off your feet.

Rather than wish for it to happen, you’ll have to obviously go out there and chase after your prince charming or the girl of your dreams and expectations.Continue Reading Article >

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“For a small company like ours, we were able to put a professional greeting on a sophisticated phone system, and this immediately gives us a lot of credibility when prospective customers call.”

- Jose Vasquez, President, Mainland Roofing

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And when those referrals come, the worst thing any business can do is to miss them.

Those two related business best practices are principles that have helped Mainland Roofing grow from a small outfit to the 20-person organization it is today.Continue Reading Article >

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A lot of small businesses struggle to keep up with customer phone calls. When you have limited staff and resources, it’s hard to be available to customers when they need you.

But make no mistake. Consumers today demand a great customer experience. And when they don’t get it, they’re increasingly vocal about it—sharing their discontent on Facebook, Twitter and other social networks.Continue Reading Article >

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“MightyCall saves us money, so that was the clear choice for us. With MightyCall’s Virtual Phone System, I could be working from home, or be on a beach, and still take all my calls and not miss any customers.”

- Sevasti Panagiotopoulos, General Manager, Greek Superstore

By ditching its pricey business phone lines and using MightyCall’s virtual phone system instead, e-tailer Greek SuperStore saves more than $150 every month.

The e-tailer sells a wide variety of adult and children’s apparel, books, music and even concert tickets through its website. It also has a retail store in Astoria, NY.

Sevasti Panagiotopoulos, the General Manager of Greek SuperStore, said that with MightyCall’s rich call management features and affordable value-added plans, her company can serve customers and reduce operating costs at the same time.Continue Reading Article >

A Virtual Phone System Power Users Love

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“With MightyCall, I can just log in and quickly re-route all my calls in seconds to the cell network with the best coverage, so it doesn’t matter if I am using my AT&T or  Verizon number.”

- Jon Berry, Owner, Green Olive Tree

Trust, reliability and great customer service are three things that Green Olive Tree and its owner, Jon Berry, stand for. They also happen to embody what MightyCall’s virtual phone system is all about.

Green Olive Tree, a company that designs and implements hosting solutions for small businesses, was started through Berry’s lifelong love for computing and a belief that technology could help businesses run by the average Joe.Continue Reading Article >

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You’ve got dozens of emails to answer. Your Facebook and Twitter feeds are never-ending. You’re simply trying to get work done, and then the phone rings. So you let it go to voicemail.

It’s understandable to feel overwhelmed by all the communications demanding your attention. But you may want to answer that phone call now.Continue Reading Article >

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- Drew Fortner, Owner , Skagway Shore Tours

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My favorite grocery store is Publix, one of the largest employee-owned chains in the US. During my five-month-long roadtrip from Seattle to Key West, Publix was our go-to place for warm food, quality groceries, and great service.

My kids still hanker for the Deli’s fried chicken and pink lemonade!

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Written by my friend Jim Blasingame, Age of the Customer captures in a compelling and conversational style how the relationship between buyer and seller has fundamentally changed due to pervasive and seamless connectivity, and the ease in which the customer can now share buying experiences.

It is what happens when the Internet of Things fuses with that old adage: the customer is always right. Except this time, technology makes the saying true.Continue Reading Article >