Do you need a speakerphone in your conference room? And if so, do you prefer the high-end features of an advanced Polycom speakerphone?
You probably answered ‘yes’ to both questions. Most businesses, even small ones, need to conduct teleconferences at least occasionally. Conference calls bring multiple people together, wherever they are, to brainstorm and problem-solve in a way that’s efficient and cost-effective. They’re essential to keeping everyone ‘on the same page’ in your organization and in keeping your business agile.Continue Reading Article >
Many companies use A/B testing to test online advertising or marketing campaign variations. But you don’t need a marketing department or even a website to conduct A/B tests. All you need are two or more phone numbers.
What is A/B Testing?
A/B testing, also called ‘split testing,’ is the practice of testing an advertising or marketing message, call to action, offer, or design variation against a close alternative. With A/B testing, you can experiment to see how customers and target audiences respond to each variation.Continue Reading Article >
Remember the days of proactive customer service?
Your favorite neighborhood restaurant might call to let you know about their upcoming Valentine’s Day special. Or the local pharmacist would phone to let you know your prescription is ready and ask if you want it delivered.
Such proactive customer service may seem as quaint as a rotary-dial phone. But it’s still possible today, even for small businesses—and customers want it.
Long gone are the days when you had to hire people to physically sit in a call center and answer phones. Back then, you had to pay agents whether they were needed or not, along with the costs of renting the physical call center space and other expenses.
Ever wondered what goes through customers’ minds when they call in and are put on hold by your company’s virtual receptionist?
Knowing this will help you better conceptualize voice recordings for the times they have to wait for an operator to speak to.
We already know how much first impressions are formed by something as simple as a voice recording. Plus, it’s no mystery that customers have their “antenna” up and are looking for clues or signs of how competent a company is when they call in. A recorded phone message, while they are put on hold, is key to this process of constant evaluation.Continue Reading Article >
People want to talk to people. That’s why they call in when they have a problem. Sure, there is always e-mail or social media, but neither carries the immediacy and emotiveness of a one-to-one conversation on the phone.
That’s also the reason why it makes a lot of sense for companies use professional recordings on their virtual phone systems to answer a customer calling in.
As first impressions go, a well-received greeting is critical to how a customer perceives your company.Continue Reading Article >
Growing up, and then again in the army, I was always taught to be accountable to the people who depended on me.
What matter was not whose fault it was, but whether I fulfilled my responsibilities to those who counted on me. So here am I, hat in hand, to apologize for what I now call Black Monday. Allow me to explain.
Is your enterprise taking advantage of marketing automation?
If not, you’re far from alone. Even though the field of marketing automation is growing rapidly, only 3 percent of non-technology companies are actually deploying the technology, according to a January 2014 VentureBeat report.
If you have followed the MightyCall blog for any length of time, you will know by now that we are big on creating a great first impression with the people who call you on your toll-free or local number.
This article is for those of you who are sold on the concept, and are ready to get started.
Before you get professional voice greetings recorded by a voice actor, you’re going to need to do a little research and also, to write a script.
Here are a few tips that can help you get started:Continue Reading Article >
In the last installment with Jim Basingame from The Small Business Advocate, Stijn talks about the connectivity landscape and how the call center has come a long way from the days of beepers and plain cell phones.