Growing up, and then again in the army, I was always taught to be accountable to people depended on me.
What matter was not whether or not it was my fault, but whether we were able to fulfill my responsibilities to those who counted on me. So here am I, hat in hand, to apologize for what I now call Black MightyMonday. Allow me to explain.
Is your enterprise taking advantage of marketing automation?
If not, you’re far from alone. Even though the field of marketing automation is growing rapidly, only 3 percent of non-technology companies are actually deploying the technology, according to a January 2014 VentureBeat report.
If you have followed the MightyCall blog for any length of time, you will know by now that we are big on creating a great first impression with the people who call you on your toll-free or local number.
This article is for those of you who are sold on the concept, and are ready to get started.
Before you get professional voice greetings recorded by a voice actor, you’re going to need to do a little research and also, to write a script.
Here are a few tips that can help you get started:
For those of you who have a great voice (we are so jealous!), or know someone who does, you might consider recording your own greeting, especially if you are just starting out. If that is the path you want to take, here is a great post to help you along the way. Note that it doesn’t hurt to spend a bit of money to get a low-cost USB condenser microphone to make your voice sound a little crisper.
If you don’t have the voice to record an impressive greeting for your business phone system, or don’t want to bother with getting condenser microphones or fuss with recording stuff, think about paying a voice actor to do it for you.
These are often radio personalities who are use to voice performances, such as vocalizing animated characters or voiceovers in commercials. Each voice has a certain “character” to it – some sound serious and credible, others go for a sultry approach, yet others sound mischievous. Listen to what some of them sound like.
Not all voice greetings do the same thing. Some are designed to be the first thing you callers here. Others are for individual voicemail greetings.
There also general recorded greetings that are used as a default greeting if no other greeting type is set. It’s a good idea to be brief and to avoid dates and timeframes since because you never know when this type of greeting will be played to callers.
Regardless of the kind of greeting, they should all follow a few common guidelines so that they are clear, concise, and have great impact.
So there you have it – a brief primer to get you well on your way.
In the last installment with Jim Basingame from The Small Business Advocate, Stijn talks about the connectivity landscape and how the call center has come a long way from the days of beepers and plain cell phones.
In the second round with Jim Blasingame from The Small Business Advocate, Stijn talks about how today companies still pay thousands of dollars to route calls with the technology not having advanced much and how MightyCall provides affordable enterprise capabilities for small businesses such as call recording and conferencing.
CMO of MightyCall Stijn Hendrikse is interviewed by Jim Blasingame from The Small Business Advocate about MightyCall. The interview covers the different ways in which customers contact a business and how MightyCall integrates that all in one place. The importance of “the moments of relevance” or “critical moments” is also highlighted where customers contacting a business can instantly make a purchase decision when they are not attended to. Stijn also goes through the sign up process and how one can set up multiple phones and emails in a team and even manage the performance of a team straight from a phone:
Surprising, Useful Facts About On Hold Messages for Any Business from the Small Business Level to the Enterprise Level
Everyone’s been put on hold on the line before. Yet, not every company knows very much about these voice recordings that greet customers when they first call in over the phone.
How often are people put on hold, for starters? How long do they stay on the line? And do such messages actually generate real sales?
Many companies have a vague idea of the answers. Those that have been in the business long enough should know their customers well. Still, there are some facts that will surprise even the best-run call centers in the country.Continue Reading Article >
Does your outgoing voicemail message turn off customers and prospects? Or does it compel them to engage with your company?
It’s an important question to consider, and here’s why: Up to 82 percent of people calling businesses will hang up instead of dealing with a phone tree or voicemail, according to an often-cited virtual office study. Every hang-up is a lost opportunity for your business.Continue Reading Article >
Andy, our Customer Success Manager takes us through MightyCall’s newest feature, call recording! Learn how to enable call recording today by watching the video below.
I was in a meeting yesterday where a guy smarter than I am named Dan Rasmus made a throwaway comment that “if you need to make money, ignorance is not bliss”.
I am probably going to mangle his words a little, but I think I was able to grasp the main takeaway - if you are in the business of, well, business, there are a few things you need to do well when it comes to responding to your customers.
Unpacking Dan’s comment a bit, it became apparent to me that small business owners would need to:Continue Reading Article >