10 Best Contact Center CRM Software

In the digital age, customer management software has become an indispensable tool for contact centers worldwide. The right contact center CRM software can revolutionize how you connect with customers, transforming every interaction into an opportunity for growth. Whether it’s streamlining communication, tracking customer interactions, or deriving valuable insights from customer data, CRM brings immense value to contact centers. This guide will walk you through the top softwares, providing a detailed comparison to help you find the perfect fit for your business needs. Embark on this journey with us to elevate your customer service to unparalleled heights.

In this article we cover:

• What is contact center CRM?;
• Why do call centers need a CRM?;
• Benefits of call center CRM software;
• The list of top call center CRM;
• How we evaluated the best contact center CRM;
• Best call center CRM solutions: Comparison;
• 10 best CRMs for contact centers: Overview;
• How to choose a CRM for a call center?;
• Features to look for in a contact center CRM software;
• Getting CRM software for a call center is a key to success.

What is contact center CRM?

A Customer Relationship Management system is a well-organized platform aimed at improving customer interactions in a contact center. It simplifies communication by gathering all customer information into one place, making it easier for the service team to provide efficient and personalized assistance. This system comes with features for managing contacts, monitoring customer interactions, studying customer data, and improving the overall customer experience.

When connected with call & contact center software, CRM becomes an essential tool. It gives service agents access to needed customer information during live chats, avoiding the necessity for customers to repeat details. The combination of CRM and contact center software can greatly improve the customer’s journey, increasing their satisfaction and loyalty, and also enhancing the performance of your customer service team.

Why do call centers need a CRM?

1. Managing scattered customer information: In a busy call center, information can be scattered across different platforms. A CRM for call centers collects all customer information in one place, eliminating the hassle of hunting for details across multiple locations.
2. Reducing tedious manual tasks: Repetitive tasks like data entry and updating records can eat into an agent’s productive time. A call center software integrating with CRM automates these tasks, enabling agents to concentrate on providing exceptional customer service.
3. Addressing disjointed customer interactions: It can be challenging to maintain a comprehensive record of customer interactions without a contact center CRM application. This system tracks all engagements, helping agents provide consistent service and enhancing the overall customer experience.
4. Personalizing customer service: Without a CRM for call centers, providing personalized service can be a struggle. With access to customer history and preferences, agents can tailor their interactions, leading to improved customer satisfaction.
5. Enhancing team collaboration: Without a central data hub, team collaboration can suffer. A CRM system facilitates efficient sharing of customer information, ensuring all call center agents are on the same page.
6. Improving decision-making with actionable insights: A contact center CRM application analyzes data and uncovers patterns and trends. These insights help managers make informed decisions about staffing, training, and improving processes.

Benefits of call center CRM software

1. Enriching the customer experience with improved first call resolution (FCR)

In the customer service realm, first impressions matter. With a call center CRM, agents have access to a customer’s complete history at their fingertips, enabling them to respond to queries with heightened efficiency and precision. With all the required information at their disposal, agents can often solve issues during the first interaction itself, significantly enhancing the customer’s experience and your call center’s operational efficiency.

2. Boosting agent productivity to new heights

In the dynamic environment of a call center, every minute counts. CRM call center software empowers your team by automating routine tasks such as data entry and updating records, liberating agents to concentrate on their core task – serving customers. With less time wasted on administrative chores, you’ll witness a substantial surge in agent productivity.

3. Fostering loyalty through superior customer retention

A CRM doesn’t just help manage customer interactions, it helps create meaningful connections. By equipping agents with comprehensive customer profiles, a CRM call center facilitates personalized interactions that deepen the customer relationship. The result? Higher customer retention rates and a loyal customer base.

4. Efficiently cutting operational costs

One of the significant benefits of a CRM is its ability to streamline numerous processes within a call center. By optimizing resource utilization and improving call handling efficiency, a CRM call program cuts down on operational costs, making your call center a model of cost-effectiveness.

5. Unleashing the power of enhanced reporting and analytics

A CRM goes beyond managing customer interactions – it’s a treasure trove of insights. Whether it’s customer behavior patterns, agent performance metrics, or call center operational trends, a CRM call center aids in strategic decision-making, helping you continually refine your customer service strategy.

6. Embracing growth with scalability

As your business thrives and expands, you need a system that can keep pace. Designed for scalability, CRM call center solutions readily adapt to increased call volumes and expanding customer data, ensuring your call center operations continue to run smoothly, no matter how much your business grows.

7. Updating your training routine

A CRM system in a call center serves as an invaluable tool for training and developing staff. New agents can learn quickly by observing real-time interactions and accessing historical data, leading to more effective onboarding and continuous professional development. By analyzing past interactions, agents can identify best practices and common pain points, enhancing their problem-solving skills and overall performance.

The list of top call center CRM

Let’s delve into some of the top call center CRM players in the arena:

1. Salesforce Service Cloud: Comprehensive feature set and powerful call center CRM integrations.
2. HubSpot: Easy & free contact center CRM.
3. Freshdesk: Multichannel support and gamified approach to customer service.
4. Zoho Desk: Impressive blend of affordability and functionality.
5. Apiway.ai: Pioneering in API integrations.
6. Zendesk: Intuitive interface and robust ticketing system.
7. Dixa: Superior multi channel support.
8. TalkDesk: Efficient self-service CRM tools for call centers.
9. Bitrix24: Great for social media channels.
10. Five9: Advanced AI capabilities.

How we evaluated the best contact center CRM

We employed a systematic approach to select the best call center CRM software. Our evaluation process focused on several key criteria, providing a comprehensive review to guide businesses in choosing the ideal solution. The criteria include:

1. Cost-effectiveness: We looked at the pricing structures of each platform, considering both the base price and any additional costs for extra features or services. This ensured we were recommending products that offer great value for the money.
2. Core Features: We assessed the fundamental features of each platform, such as contact management, call handling, and ticketing capabilities. These are the essentials for any successful CRM.
3. Expert Analysis: Our team of experts conducted a thorough examination of each platform, with a keen eye for user experience, the learning curve, and overall system efficiency.
4. Customer Support: We evaluated the quality of customer support, including response times, availability of support channels, and the helpfulness of the support teams.
5. Specialized Capabilities: We took note of any unique or niche features that set the call center CRM platforms apart. These might include advanced analytics, AI capabilities, or specialized integrations.

Our goal was to ensure we presented the most balanced and comprehensive view of the best CRMs for call centers.

Best call center CRM solutions: Comparison

Please note that integration capabilities can vary depending on the specific plans and configurations of each call center CRM, so always verify these details with the CRM provider.

10 best CRMs for contact centers: Overview

1. Salesforce Service Cloud

Salesforce Service Cloud stands as a high-performance Contact Center CRM, renowned for its comprehensive suite of features and robust integrations. As an integral component of the broader Salesforce ecosystem, it has been crafted with meticulous precision to bolster customer service teams across a myriad of channels. Harnessing the power of cloud technology, it enables real-time, seamless communication, significantly enhancing responsiveness and customer satisfaction.

Its dynamic interface, designed for intuitive navigation, ensures all necessary information is readily available, simplifying complex processes and enabling agents to focus more on delivering top-notch customer service. Its commitment to service excellence and innovative technology makes it an industry leader, setting the benchmark in the CRM for contact centers space.

Best for: Businesses of all sizes that require extensive CRM functionality and strong integrations.

Price: Pricing starts at $25 per user/month.

Key Features:

• Case management: Track and manage customer inquiries and issues.
• Knowledge management: Access a centralized repository of solutions to common customer issues.
• Social customer service: Respond to customer queries on social media platforms.
• Advanced analytics: Leverage in-built analytics tools for performance monitoring and insight generation.
• Smart AI: Automate routine tasks and gain predictive insights.
• Scalability: Grow with your business, catering to an increasing volume of customer interactions.

Pros:

• Advanced AI capabilities
• Deep customization options
• Strong reporting and analytics

Cons:

• Can be expensive for smaller businesses
• Might have a steep learning curve for new users

User Reviews: 4.2 out of 5 on G2.

2. HubSpot

HubSpot has established itself as a leading name in the CRM call center software market. Renowned for its simplicity and comprehensive offerings, HubSpot’s CRM is an ideal choice for businesses of all sizes – from start-ups finding their footing, to established enterprises seeking to streamline their operations. Its seamless blend of usability and functionality makes it a powerful tool in managing customer relationships.

What sets HubSpot apart is its generous free offering. Particularly beneficial for start-ups and small businesses, the free call center CRM for business provides essential features and capabilities. This enables young companies to enhance their customer service without bearing the burden of additional costs. With HubSpot, businesses can take the first step towards efficient customer management, setting a strong foundation for future growth.

Best for: This is a call center CRM for small businesses and startups looking for a cost-effective solution

Price: Free (Paid plans, such as CRM Suite from $1,600/month for a team of 5 paid users)

Key features:

• Full view of the sales pipeline: Helps in managing the sales process effectively and efficiently.
• Email tracking: Allows businesses to monitor opened or unopened emails and gauge customer engagement.
• Prospect tracking: Enables tracking of customer interaction history, aiding in personalized service delivery.

Key Integrations:

• Gmail
• Outlook
• Slack
• Zapier

Pros:

• Free plan offers substantial functionality
• User-friendly interface
• Strong marketing tools

Cons:

• Advanced features require paid plan
• Limited customization options

User Reviews: 4.4 out of 5 on G2.

3. Freshdesk

Freshdesk is a vibrant contact center CRM software solution that brings a refreshing, gamified approach to the often-pressured realm of customer service. This innovative platform incorporates elements of play into its system, turning routine tasks into engaging activities. As such, Freshdesk not only makes the process more enjoyable for service agents but also contributes to productivity and morale.

In addition to its unique gamification, Freshdesk is celebrated for its robust multichannel support. By consolidating interactions across various channels into a single platform, it simplifies customer service management. Combined with a suite of user-friendly features, Freshdesk CRM solution for contact centers empowers businesses to streamline their operations and elevate their customer service experience

Best for: Businesses seeking to enhance customer support with gamification

Price: From $15/user/month

Key Features:

• Multichannel support: Enables customer interactions across different channels, including email, phone, chat, and social media.
• Gamification: Gamified metrics and leaderboards promote healthy competition among customer service reps, enhancing productivity.
• Smart automations: Automates repetitive tasks, letting agents focus more on customer interactions.

Key Integrations:

• Google Workspace
• Slack
• Microsoft 365
• Zapier

Pros:

• Gamification features boost agent productivity
• Easy to set up and use
• Excellent customer support

Cons:

• Reporting could be more customizable
• High-tier features can be pricey

User Reviews: 4.4 out of 5 on G2.

4. Zoho Desk

Zoho Desk represents a harmonious blend of affordability and functionality, making it an appealing CRM solution for budget-conscious businesses. Its economical pricing structure does not compromise on the quality or variety of its call center CRM features, allowing businesses to benefit from a comprehensive suite of CRM tools without straining their finances.

Noteworthy for its capabilities, Zoho Desk is particularly suitable for businesses that require robust Contact Center CRM functionality at an accessible cost. By facilitating efficient customer interaction management, data collection, and analytics, it offers excellent value for money, making CRM deployment feasible and beneficial even for smaller businesses.

Best for: Small to midsize businesses seeking affordability without sacrificing functionality

Price: From €14/user/month

Key Features:

• Ticket management: Helps manage customer tickets efficiently, providing timely responses.
• Multi-department support: Enables seamless collaboration between different departments, aiding in issue resolution.
• AI-powered assistance: Assists with customer queries, providing quick, automated solutions.

Key Integrations:

• Google Workspace
• Microsoft 365
• Zapier

Pros:

• Affordable pricing structure
• Easy to use with a clean interface
• Solid customer support

Cons:

• Limited customization options
• Certain features require a learning curve

User Reviews: 4.4 out of 5 on G2.

5. Apiway.ai

Apiway.ai holds a distinctive position in the call center CRM software market with its unique focus on free API integrations. This feature-rich tool is pioneering in the sense that it empowers businesses to automate their processes, making it possible to establish seamless communication between various software applications.

The automation capabilities offered by Apiway.ai not only bring about improved operational efficiency, but they also pave the way for significant time savings. By eliminating manual data entry and facilitating automated workflow, this CRM software allows businesses to channel their resources into more strategic areas, thereby driving productivity and growth.

Best for: Small to medium-sized businesses looking for easy CRM integration and process automation

Price: Free with ads, from $9/user/month for premium

Key Features:

• Robust API integrations: Allows businesses to integrate with various applications, improving process efficiency.
• Automation: Helps automate repetitive tasks, boosting agent productivity.
• Task management: Enables efficient task tracking and management, enhancing overall operational efficiency.
• User-friendly interface

Key Integrations:

• HubSpot
• Gmail
• Mailchimp

Pros:

• Great for automating workflows
• Easy to use
• Wide range of integrations

Cons:

• Might lack some advanced features
• Newer in the market

User Reviews: 4.6 out of 5 on G2.

6. Zendesk

Zendesk is a prominent player in the CRM space, distinguished by its intuitive user interface and robust ticketing system. The call center software is developed with a focus on improving customer service operations, offering agents an easy-to-navigate platform that significantly eases their workflow.

Apart from its user-friendly design, Zendesk also shines in its commitment to efficient problem resolution and enhanced customer engagement. Its solid ticketing system allows for effective tracking and management of customer inquiries, thereby leading to quicker resolution times. This emphasis on streamlined communication directly translates into happier customers and more productive customer service teams.

Best for: Medium to large businesses seeking robust ticketing and customer service features

Price: From €49/user/month

Key Features:

• Robust ticketing system: Helps manage customer tickets efficiently, ensuring timely responses.
• Multichannel support: Allows customer interactions through various channels, including email, phone, chat, and social media.
• Knowledge base: Provides a self-service option for customers, reducing agent workload.
• In-depth analytics and reporting

Key Integrations:

• Slack
• Microsoft 365
• Google Workspace

Pros:

• User-friendly interface
• Powerful ticket management
• Excellent customer support

Cons:

• Advanced call center CRM features may require a steep learning curve
• Higher cost for premium plans

User Reviews: 4.3 out of 5 on G2.

7. Dixa

Dixa is a b2b sales and communication customer service platform renowned for its superior multi-channel support. It is a comprehensive tool that cleverly brings together various communication channels, such as email, chat, messaging, and phone calls, into a unified interface. This enables businesses to manage and monitor their customer interactions seamlessly across different platforms.

Dixa’s greatest strength lies in its ability to facilitate personalized customer experiences. By centralizing communication channels, it provides agents with a holistic view of the customer, thereby enabling more tailored and responsive interactions. This capability makes Dixa an ideal solution for companies aiming to enhance their customer engagement.

Best for: Businesses looking to consolidate customer communication channels

Price: From $39/user/month

Key Features:

• Multichannel support: Offers unified customer interactions across different platforms.
• Customer insight: Provides comprehensive customer profiles, aiding personalized service delivery.
• Routing: Ensures customer queries are routed to the most suitable agent, improving resolution time.
• Customer recognition across channels

Key Integrations:

• Zapier
• Shopify
• Magento

Pros:

• Consolidates all customer communications in one place
• Excellent multi-channel support
• User-friendly interface

Cons:

• Pricing information isn’t readily available
• Limited third-party integrations

User Reviews: 4.2 out of 5 on G2.

8. TalkDesk

TalkDesk is a unique CRM platform that sets itself apart with its efficient self-service tools. These tools empower customers to find solutions to their problems quickly and independently. By providing customers with this autonomy, TalkDesk reduces the reliance on live agents for problem-solving.

Beyond customer empowerment, TalkDesk significantly enhances customer experience. It achieves this by promoting faster issue resolution and contributing to higher customer satisfaction levels. Additionally, by helping to reduce the load on customer service agents, TalkDesk also enables agents to focus their attention on more complex inquiries, thus optimizing overall operational efficiency.

Best for: Businesses aiming to improve customer self-service

Price: From $75/user/month

Key Features:

• Self-service tools: Reduces agent workload by enabling customers to find solutions to their queries.
• Omnichannel support: Offers seamless customer interactions across various channels.
• Agent performance reporting: Helps monitor agent performance, ensuring efficient customer service delivery.
• Call recording and quality management

Key Integrations:

• Slack
• Salesforce
• Zendesk

Pros:

• Powerful self-service tools
• Easy to set up and use
• Great customer support

Cons:

• Reporting functionality could be improved
• On the pricey side for small businesses

User Reviews: 4.4 out of 5 on G2.

9. Bitrix24

Bitrix24 stands out in the best call center CRM software space for its extensive integration capabilities, especially with social media channels. This unique attribute enables businesses to effortlessly manage customer interactions across multiple social platforms, thereby providing a unified customer experience.

For businesses that prioritize active engagement on social platforms, Bitrix24 is an invaluable tool. It provides the means to maintain consistent and effective communication, fostering better relationships with customers. The platform also supports businesses in capturing valuable customer feedback, thus paving the way for continuous improvement in service delivery.

Best for: Businesses looking to manage customer interactions through social media

Price: Has a free plan, paid plans start from $49/month (temporary offer, usually $61)

Key Features:

• Social media integration: Enables efficient management of customer interactions across various social platforms.
• Task management: Helps track and manage tasks efficiently, improving productivity.
• Contact management: Allows organization and tracking of all customer contacts in one place.
• Telephony and live chat

Key Integrations:

• Google Workspace
• Microsoft 365
• Mailchimp

Pros:

• Extensive social media channel support
• Wide array of features
• Free version available with basic features

Cons:

• Can be complex to use initially
• Advanced features require paid plans

User Reviews: 4.1 out of 5 on G2.

10. Five9

Five9 has established itself as a leading provider in the call center CRM solution realm. Renowned for its robust and versatile functionality, it caters to diverse business needs, making it a reliable choice for companies with hotlines of all sizes.

The platform’s scalability is another distinguishing feature. As your business grows and customer interactions increase, Five9 can adapt and expand to meet the evolving demands. This aspect makes it a dependable partner for businesses aiming for growth, ensuring that their customer service needs will continue to be met even as they expand.

Best for: Businesses of all sizes looking for scalable cloud-based contact center software

Price: From $149/team/month

Key Features:

• Scalability: Adapts to increased call volumes and customer data, ensuring efficient operations during business growth.
• Omnichannel routing: Enables seamless customer interactions through various channels.
• AI-powered assistance: Provides automated solutions for customer queries, improving resolution time.
• IVR with speech recognition

Key Integrations:

• Salesforce
• Zendesk
• Microsoft Teams

Pros:

• Highly scalable solution
• Strong omnichannel capabilities
• Reliable cloud-based infrastructure

Cons:

• Pricing is not transparent
• Learning curve for some features

User Reviews: 4.0 out of 5 on G2.

How to choose a CRM for a call center?

When it comes to getting a CRM software for a call center, there are several critical factors you need to consider. Here are our top six recommendations:

1. Understand your business needs: Prior to browsing through the multitude of CRM options, you need to grasp your business needs. Determine what problems you are seeking to resolve with the call center CRM system, and match these with the capabilities of potential CRM solutions.

2. Consider the user interface: Opt for a CRM that offers a user-friendly interface. Keep in mind, your team will use this software daily, so a convoluted, non-intuitive interface can hinder productivity.

3. Check out CRM integration capabilities: The CRM you choose should blend seamlessly with the other systems you currently use, such as email, telephony, or ERP systems. The correct will enhance your existing infrastructure, not complicate it.

4. Look for customization options: Every business has its unique needs. A quality contact center CRM should provide customization options that allow you to tailor it according to your specific business needs.

5. Double-check the vendor’s customer support: Make sure to examine the vendor’s customer support services. You want to ensure that in case of any issues or queries with your call CRM, there is a knowledgeable and responsive support team available.

6. Evaluate the pricing: While it’s crucial to find a call center CRM software that meets your needs, pricing is an equally important aspect. Seek a CRM that offers a balance between cost and features, ensuring it fits within your budget. Remember, the most expensive CRM may not necessarily be the best for your business.

Features to look for in a contact center CRM software

In an increasingly competitive business landscape, selecting the right CRM system for your contact center can make all the difference. With a myriad of offerings in the market, it is crucial to identify and prioritize key features that align with your business needs. Here are eight indispensable features you should consider when choosing your CRM:

1. Customer interaction tracking

A fundamental aspect of call center CRM solutions is their ability to track all customer interactions. This extends beyond just phone calls, encapsulating emails, social media engagements, live chats, and any other form of communication. This comprehensive overview empowers your agents with crucial context and understanding about customer issues and requirements, enabling them to provide better service.

2. Integration capabilities

Your chosen call center CRM software should be able to seamlessly integrate with existing systems and software in your business. These include telephony systems, email platforms, social media channels, and more. Effective integration promotes smooth workflows and enhances productivity, removing redundant tasks and fostering a unified system.

3. Real-time analytics and reporting

Insights derived from customer interactions are a valuable project management tool for shaping your business strategy. Hence, your call center software should offer real-time analytics and comprehensive reporting capabilities. With access to current and accurate data, you can make informed decisions that can elevate your service delivery and customer satisfaction.

4. Contact management

The ability to organize, track, and manage all customer contacts effectively is a cornerstone feature for any call center CRM system. This centralization of customer data facilitates efficient information retrieval, promoting more personalized and effective customer interactions.

5. Multichannel support

Today’s customers engage with businesses through a variety of channels, from social media to emails and phone calls. A versatile call center CRM software should provide multichannel support, enabling your agents to manage customer interactions across different platforms from a unified interface. This ensures a consistent and seamless customer experience, regardless of the communication channel.

6. Automation

CRM software should assist in automating routine tasks such as data entry, follow-ups, and sending notifications. Automation not only increases efficiency but also reduces the likelihood of human error. By automating mundane tasks, your agents can devote more time to delivering quality customer service.

7. Customization

Every business is unique, with distinct operational requirements. Thus, your call center CRM application should be flexible and allow customization of features, workflows, and interfaces to cater to your specific needs. A CRM that can adapt to your business is more likely to offer long-term value.

8. Сall recording

As your business grows, so does the complexity and volume of customer interactions and helpline call loads. Your CRM system should be capable of storing the conversations with your clients, accommodating increasing customer data and providing continued efficient service. Call recording ensures your investment is future-proof, improving call management and maintaining all the information on your fingertips as your business expands.

By focusing on these crucial features, you can select the best CRM for your call center that will align with your business objectives and propel your customer service to new heights.

Getting CRM software for a call center is a key to success

CRM software for call centers is more than just a tool; it’s a strategic investment that has the potential to transform the way your business operates. By significantly boosting your efficiency, it allows your team to manage customer interactions more effectively. Moreover, with enhanced process automation and data organization, your team can focus more on meaningful, value-added tasks, creating a more productive work environment.

Furthermore, the right contact center CRM system offers a comprehensive, 360-degree view of your customers. This holistic perspective fosters personalized service, which is key in today’s customer-centric business environment. Enhanced customer satisfaction and loyalty are direct outcomes of such personalized attention, setting your business on a path towards greater heights.

Written by  Kat Barannikova

As a trilingual copywriter with a STEM degree, Kat Barannikova specializes in translating complex technical concepts into engaging narratives.

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