There’s a disconnect in how businesses communicate and market to their customers today. This disconnect in generational marketing, could be killing their profits without them even knowing it. Before I get started I want to clarify some generational marketing and generational characteristics. Generational Marketing is defined as the approach to product development, Customer Relations Management (CRM), communication and marketing that recognizes generation as archetypes; a model of which all things…
The Ins and Outs of Telecommuting
Telecommuting! It’s gone from a strange-sounding buzzword to a sweeping sensation. Nowadays its normal for “Wanted” ads to talk about how new positions include some amount of telecommuting, and its no longer seen as lazy to want to do so.
But what IS telecommuting, exactly? What are the benefits? The drawbacks? And what do you need to get started?
Here, we’ll be addressing all of those questions so that you can get up to speed on telecommuting from home.
What is it?
Telecommuting comes from the Greek prefix “tele” (meaning “far, far off”) and “commuting” which is regular travel to a location and back.
But of course, telecommuting doesn’t literally mean “far, far off travel”. What telecommuting is is the modern concept that you don’t have to spend 9-5 every weekday in an office. To put it simply, telecommuting is working from home, or really, anywhere that isn’t the office. While usually it’s done from home (and, as we’ll discuss below, that’s often necessary for multiple reasons), some offices make clear that they don’t mind if you work from a cafe or other locations. If you aren’t sure, just ask!
What are the benefits?
The benefits to telecommuting are quite numerous:
- Save $$$:
Telecommuting means saving money on travel. Whether you normally drive, take a train, or pay for other means of transportation, your wallet will definitely thank you.
- Save Time:
After money, time is right there on the list. Telecommuting means no more spending hours in traffic jams or standing in a hot, overcrowded train for what seems like way too long.
- Work in a comfortable environment:
Sure, offices may not be the least comfortable places ever, but you know what’s even more comfortable? Your own living space. Work from your own desk, eat at your own kitchen, use your own bathroom.
- Work/Life Balance:
While telecommuting requires just as much work, it’s undoubtable that every office has downtime. Instead of sitting in your swivel chair waiting for the next assignment, you’re at home! Do laundry, take care of the kids, get dinner ready. Heck, if you’ve gotten enough assignments done and have tons of time, go for a walk around your neighborhood or buy groceries!
Can’t get sick from coworkers if your only coworker is your dog.
What are the downsides?
Of course, every good has a downside, and though the benefits definitely outweigh the costs, there’s definitely a couple:
- Less Socializing:
Let’s face it- some people actually look forward to water-cooler convos. Working from home means that, short of conference calls or video chats, your conversations with coworkers will be pretty much limited to emails.
- No Immediate Responses:
If you’ve got a quick, burning question that you need someone on your team to answer, unless you spam their phone your best shot is to wait for an email response. No knocking on their door or coming ‘round to their cubicle!
- No Office Parties:
Everyone loves those, right?
So how do I do it? What do I need?
In order to telecommute properly, you’ll need a couple basics. Much of the hardware, your computer should already have (like a microphone, webcam and speakers). However, depending on the quality you may need to upgrade those- but not to worry, because you can find all of them in basically any electronics store. However, you’ll probably need some software too. Oftentimes your place of employment should help cover the cost for any of these products, but you’ll wanna make sure to check with them first:
It’s simple, it’s (mostly) free, and it might actually already come on your computer (depending on whether you use Windows or Mac). Skype allows for free video calling and (if you have money on your account), incredibly cheap international calls. It’s rapidly becoming a staple of modern offices, and for good reason.
While this tool is more specific to those whose jobs require social media usage, TweetDeck is a phenomenal way to keep track of all the different twitter accounts you need to keep an eye on. You can either use a web-browser form or download it.
Slack is an incredibly useful instant messaging app that allows for private group conversations between individuals. You can share screens, files of nearly any kind- and its free!
If you’re working from home, you should probably consider using a virtual phone system – and you can’t go wrong with MightyCall!
MightyCall enables you to purchase virtual numbers through multiple different plans, and then make or receive calls from that number on your mobile phone, browser, or a softphone. For someone working from home or running their own small business, it’s a must have.
Learn more: Popular Telecommuting Jobs