An Open Letter to Small Business Owners:
I’m not going to beg to talk to you.
It doesn’t matter how clever you are.
It doesn’t matter how much better your idea or product is.
The market is a very noisy and crowded place and there are plenty of people there who have invented the same wheel as you.
And, like most of your potential customers, living in this world of instant gratification has trained me to be impatient.
And I’m very good at it.
So if my calls go unanswered and my messages don’t seem to merit a response, I’ll take my money and I’ll go somewhere else to spend it.
You see, if I need you badly enough to actually call you, I really need you.
Not in a while.
Not when you get around to me.
Not when you finally figure out how and who to route my call to.
If it weren’t important—and I’m the one who gets to decide what’s important—I might be willing to wait for an email or chat response. But this matters.
So, please, just pick up the phone.