Caller ID & CNAM

Part of branding your business is getting your name out there. With the Caller ID feature, you can assure that almost every call made will have your business’s name attached, drilling it into customers’ heads.

Getting tons of calls and need to distinguish between business and personal? No problem, Caller ID can help sort that out too!

What is Caller ID?

Caller ID is a basic phone feature allowing you to control what shows on the phone when you make or receive a call. Instead of just having your number appear, you can use your company name for calls to look more official.

There are 2 types of Caller ID:

  • inbound (when someone calls you) and
  • outbound (when you call someone).

They function a little differently (outbound calling requires access to a separate database that isn’t free), but the idea is the same for both.

caller ID

What is CNAM?

CNAM is that database that registers Caller ID tags for outbound calls. For example, let’s say your MightyCall number (or your phone number in general) is 843-366-9288, but you want your Caller ID to say “Pete’s Auto Repair”—you would register for that and pay the one-time charge (MightyCall can help you register it for free).

Even after paying however, CNAM is not guaranteed to work 100% of the time because your service provider (Verizon, Sprint, etc.) controls its usage. For outbound calls, both you and the person you’re calling need to be eligible to display the information.

To put it simpler, you will need to pay, and while the call’s recipient doesn’t need to pay to see “Pete’s Auto Repair” on their Caller ID, their service provider needs to successfully transmit that info, so if your provider is Verizon and they use a different provider, the tag may get lost in translation (or maybe your provider won’t tap into the database to send your Caller ID anyway—the main point is, things can go wrong even after registering).

If things go smoothly, after you register most of your outgoing phone calls will carry your brand, letting people know that a trusted company is calling them and not just some random person or call center.

caller ID

How do you set up Caller ID for your business number?

If you want to strictly use your MightyCall business number for Caller ID, here is what to do for inbound calls:

1. Go to the ‘Manage Business Numbers’ page on your MightyCall account

2. Click ‘Caller ID control’ next to the gear icon at the top of the page

3. Enable or disable inbound Caller ID

caller ID

4. Save your business number with your company name in your contacts

5. All future incoming calls will show your company name

(Steps 4 & 5 are optional—if you do them, your company name will appear instead of your business phone number; if you have your numbers memorized and can sort out work and personal calls using only the number, that’s fine too).

Having this option enabled means that any inbound call will display your company’s name instead of a telephone number. This allows you to instantly recognize what is a business call and what is a personal call.

You will see your business number instead of the caller’s number, but don’t worry—each call’s information will be stored in your call history, so you’re free to add contacts to your phone for the future if you’d like.

We control this ability ourselves, so as long as you have the button enabled, all your incoming calls will be clearly defined as either to your business number or to your personal number.

How do you set up CNAM for your business number?

For outbound Caller ID please fill in this form: CNAM FORM.

MightyCall will help you register it for free.

If the CNAM you choose is available, it will begin operating in a few business days. CNAM is available only for local numbers.

Again, to repeat, we don’t control the CNAM database, and can only help facilitate setup for you.

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