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Caller ID & CNAM
Caller ID serves two major yet not completely related purposes.
The first, for outgoing Caller ID, is branding your business and getting your name out there. With the Caller ID feature, almost every call you make will have your business’s name attached, planting it in customers’ heads.
The second is for inbound calling and sorting out which calls are business and which are personal. Without this feature, a heavy call load could result in a lot of confusion.
Outgoing phone calls will display your brand name. This lets people know that a trusted company is calling, not some random person or call center.
Any inbound business call will display your company name instead of the caller’s number. This instantly shows you if it’s a business or personal call.
What is Caller ID?
Caller ID is a basic phone feature allowing you to control what shows on the phone when you make or receive a call. Instead of just having your number appear when you call others, you can use your company name to look more official. Likewise, if you have frequent customers who are in your contact book calling you, their names will pop up so the two of you can hit the ground running.
There are 2 types of Caller ID:
- inbound (when someone calls you)
- outbound (when you call someone)
As mentioned above, they function differently (outbound calling requires access to a separate database that isn’t typically free), but the idea of knowing who’s calling is the same for both.
What is CNAM?
CNAM is the database that registers Caller ID tags for outbound calls. For example, let’s say your MightyCall number (or your phone number in general) is 843-366-9288, but you want your Caller ID to say “Pete’s Auto Repair”—you would register for that and pay the one-time charge (MightyCall can help its users register CNAM for free) and all your future outbound calls would have your business tag instead of just your phone number.
CNAM is not guaranteed to work 100% of the time because your service provider (Verizon, Sprint, etc.) controls its usage, but generally most calls will still show your business name when you call others. In some situations, such as when you and the person you are calling use different service providers, the CNAM tag may not transmit through, but this is only an occasion hiccup.
If things go normally, most of your outgoing phone calls will carry your brand once you register in CNAM, letting people know that a trusted company is calling them and not just some random person or call center.
How to differentiate between business and personal calls
CNAM is great, but it only covers half the calling spectrum. You should be ready when others call you, too. To do that, MightyCall’s Caller ID lets you easily differentiate between calls to your virtual business number and your real, personal cell phone number.
If you enable inbound Caller ID on your MightyCall profile and save your own business number in your contacts, all incoming calls to that number will show your business name, so you can immediately recognize a business call.
Don’t worry—each call’s information will be stored in your call history and easy to access, so you’re free to add contacts to your phone for the future if you’d like. If an incoming call is from someone already in your Contact Book Plus, their name will show up, so you can respond appropriately for new vs repeat callers.
MightyCall controls this ability ourselves, independent of your cell service provider, so as long as you have the inbound calling button enabled, all your incoming calls will be clearly defined as either to your business number or to your personal number.
Business benefits of Caller ID
Both halves of this feature help you in small but noticeable ways. Both reinforce one of the basic appeals of getting a virtual phone number to begin with: protecting your personal number. Caller ID is what sorts of the logistics of running both business and personal calls associated with different numbers on the same physical phone.
When you call others and have a business name appear, you look like a million bucks. Simply lifting yourself up from the anonymity of random numbers populated by spammers and scammers will inspire confidence in customers.
On the flip side, answering business calls appropriately is important. Having a heads up so you can do that, and not mistakenly being too casual, can save you from an awkward start to a business conversation. People are fickle creatures, so removing any speed bumps from the customer acquisition cycle will eventually pay dividends for your company.
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