Caller ID & CNAM

    Part of branding your business is getting your name out there. With the Caller ID feature, you can assure that almost every call made will have your business’s name attached, drilling it into customers’ heads.

    Getting tons of calls and need to distinguish between business and personal? No problem, Caller ID can help sort that out too!

    Outgoing phone calls will display your brand name. This lets people know that a trusted company is calling, not some random person or call center.

    Any inbound business call will display your company name instead of the caller’s number. This instantly shows you if it’s a business or personal call.

    What is Caller ID?

    Caller ID is a basic phone feature allowing you to control what shows on the phone when you make or receive a call. Instead of just having your number appear, you can use your company name for calls to look more official.

    There are 2 types of Caller ID:

    • inbound (when someone calls you) and
    • outbound (when you call someone).

    They function a little differently (outbound calling requires access to a separate database that isn’t free), but the idea is the same for both.

    What is CNAM?

    CNAM is that database that registers Caller ID tags for outbound calls. For example, let’s say your MightyCall number (or your phone number in general) is 843-366-9288, but you want your Caller ID to say “Pete’s Auto Repair”—you would register for that and pay the one-time charge (MightyCall can help its users register CNAM for free).

    CNAM is not guaranteed to work 100% of the time because your service provider (Verizon, Sprint, etc.) controls its usage. For outbound calls, both you and the person you’re calling need to be eligible to display the information.

    To put it simpler, the call’s recipient service provider needs to successfully transmit that info, so if your provider is Verizon and they use a different provider, the tag may get lost in translation (or maybe your provider won’t tap into the database to send your Caller ID anyway—the main point is, things can go wrong even after registering).

    If things go smoothly, after you register most of your outgoing phone calls will carry your brand, letting people know that a trusted company is calling them and not just some random person or call center.


    How do you set up inbound Caller ID for your business number?

    If you want to strictly use your MightyCall business number for Caller ID, here is what to do for inbound calls:

    1. Go to the ‘Manage Business Numbers’ page on your MightyCall account

    2. Click ‘Caller ID control’ next to the gear icon at the top of the page

    3. Enable or disable inbound Caller ID

    MightyCall caller ID

    4. Save your business number with your company name in your contacts

    5. All future incoming calls will show your company name

    (Steps 4 & 5 are optional—if you do them, your company name will appear instead of your business phone number; if you have your numbers memorized and can sort out work and personal calls using only the number, that’s fine too).

    Having this option enabled means that any inbound call will display your company’s name instead of a telephone number. This allows you to instantly recognize what is a business call and what is a personal call.

    You will see your business number instead of the caller’s number, but don’t worry—each call’s information will be stored in your call history, so you’re free to add contacts to your phone for the future if you’d like.

    We control this ability ourselves, so as long as you have the button enabled, all your incoming calls will be clearly defined as either to your business number or to your personal number.


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