The American consumer is in a strange middle ground right now: 51% of Americans say they prefer shopping online (with Millennials reporting even higher numbers), but 78% of respondents also said that having ‘Sales associates with a deep knowledge of the product range’ was important in the purchasing experience. That means you need to engage…
5 Tips to Help Small Businesses Utilise Mobile Marketing
The development of mobile technology has managed to help millions of businesses across the globe reach audiences in some exciting ways. Today, the number of active smartphone users is over a billion, with people using their smartphones on average 80 times a day.
Even if you are a brick-and-mortar business, having an impactful online presence on a mobile device can be invaluable. People now tend to search for a local business on their mobiles first, basing their decision on the digital information that they are able to find. Big companies know this, and many of them have optimized their websites for mobile browsing, which benefited their business endeavours in a number of ways.
Additionally, a mobile device can do so much more than just give a potential customer information about your business, it can actually help people to find you. A company website does play a big part of mobile marketing, but it shouldn’t make up your whole efforts.
Below, you can find five tips about mobile marketing taken from the infographic made by AppGeeks that every small business should know.
Have a Mobile App –
Just having a mobile-optimized site is no longer enough, mobile apps are the present and future of mobile use. Having an app has many benefits, and as well as just increasing revenue, you are able to include a range of features that would not be available on a mobile site, such as push notifications and touch ID login or payment.
Localized Content –
This is one of the most important aspects of mobile marketing if you want people to be able to find you. You should ensure that your site includes information on how to find you and that you are registered with search engines such as Google. This way, if someone looks for a business with your niche in your area, you are likely to come up in their search results.
Paid Search –
This is a good way to get your business’s name out there, by putting your brand’s name in front of potential customers without having to spend a fortune.
You’ll be able to stick to the budget that you set and easily track the number of conversions that your advertising is bringing in.
Text Marketing –
SMS marketing can be really effective, especially as people are much more likely to open a text message than they are an email. Sending unsolicited texts can get you into trouble, so you have to make sure that your customers really want them. You can do this by keeping a record of who has opted in and who has opted out. Although you may think this will be an expensive way to market, companies like MightyCall have unlimited texts included in every plan they offer, so it doesn’t have to be as expensive as you think.
Media Strategy –
Small businesses need to get their name out there, and developing a strategy to drive awareness can be a good way of achieving this.
One of the best methods is to build a connection with those around you, such as other businesses. You should try to reach out to potential partners such as bloggers and writers and establish a relationship with them. This will give you instant access to an even larger audience.
Being an early adopter of this marketing trend could help to put you one step ahead of your competitors, especially as mobile marketing is already a very crowded industry.