What Old(er) People Need to Know on Selling to Gen Y [infographic]

It’s official! The Generation that grew up with Disney movies, Barney, and Hocus Pocus every Halloween has finally grown up and are now the generation that is entering the job market. Acclaimed to be the biggest generation after baby boomers, Millennials aren’t force to be reckon with when it comes to their spending dollars and the ability to cause major chaos to a brand.

Aside from their willingness to spend as youngsters in general, they have extreme high standards when it comes to customer service. They’ve been raised on the internet and are huge when it comes to embracing smartphone technology.

Technology in general has highly raised the stakes when it comes to customer service as it’s generally fast, personalized, transparent and has a good level of control from the customer (1). Aspects of customer service that are no longer optional for business, it’s a must!

This generation isn’t “wowed” by technology (1) and everything that was amazing and innovative ten years ago is now part of the typical life of a millennial. If diamonds are a girl’s best friend, then a smartphone is the vowed down married spouse of a millennial. Generally it’s their life from shopping, music, coupons, navigation, and, let’s not forget, socialization.

Merchants need to be on top technology!

If your customer base is mostly 20-somethings or even remotely, you need to get hooked on that same addictive drug that makes a 20-something want to check their phone every 30 mins which is social media (among many other things).

This may not be the first time you’re hearing this as a business that you have to be “social” but it’s more the case for the millennial audience. Most millennials (like myself) check social all the time even before we get out of bed (2).

We also are more willing to reach out to a brand and vent out about a brand on social if they aren’t doing a good job. No reply from a brand on social is the equivalent of a brand hanging up the phone on a customer (2), that’s a lost opportunity for brands!

Millennials love to be included in a brand

Brands who do social campaigns that target millennials generally get more involvement online if that campaign includes their participation on social. While huge brands can easily pull this off more so than smaller companies, you have better chances of targeting millennials via social when you “feature” them or make them feel in some way special.

For a small company that could be mentioning a customer in a tweet, have a customer win a contest, or in some small way make them feel the center of the brand by also letting them shape your reputation with reviews.

They are willing to move

Just like a summer fling, these kids are ready to move on to the next person if their needs are not met in business. You’ll have to make sure they get attended immediately!

 

While Gen Y has a harsh rap for being a delusional “spoiled” generation who think they are a protagonist in a fairy tale by baby boomers, to some extent that’s true based on their standards of high quality customer service.

This generation is really no different to other generations when it comes to customer service in general, they’ve only set a higher mark for marketers and small business a like out there.

Gen-Y-Infographic

Share this Image On Your Site

Sources:

(1) Solomon, Micah. “What Kind Of Customer Experience Are Millennials (Gen-Y) Looking For?” Forbes. Forbes Magazine, 23 June 2014. Web.

(2) Gibson, Ryan. “Generation Y Stereotypes – Millennial Generation Stereotypes.”Generation Y. N.p., 4 Feb. 2013.

A/B Testing Method to Successful Online Flirting

 

8247014537_25048334a2_o

As my father would say to me going through the growing pains and the first world struggles of middle school and puberty, “son there comes a time in every man’s life where he feels the need to look for a woman.”

This goes just as equally for the men as it does for the females in that we all feel the need for partnership. Just like the thought of winning the lottery, it’s wishful thinking that the right person will eventually come in your life sweeping off your feet.

Rather than wish for it to happen, you’ll have to obviously go out there and chase after your prince charming or the girl of your dreams and expectations.Continue Reading Article >

How to Cheat on Your Boss as A Moonlighting Entrepreneur

mancheating

Sometimes a common way to describe someone you’re attracted to is “cute”, “friendly” and “Sexy” and “I want you behind those doors!”. If that crush is your entrepreneurial dream, and you loathe your day job, then maybe a little nookie behind your boss’s back might be in order.Continue Reading Article >

A Different Voice Greeting For Different Needs

So you are all on-board with having a virtual phone system and a professional voice greeting help you make the best first impression possible with your customers. Great!

You aren’t quite sure if you are going to record your own greetings to sound more authentic, or hire a voice actor to help your business sound as professional as it really is.

Either way, you are going to have to figure out what kinds of greetings you need.

Just how do you go about coming up with a script for your on-hold messages? Start by breaking things up into several segments, separating the different messages into broad categories.Continue Reading Article >

4 Things To Consider For A Professional On-Hold Voice Greeting

Professional oh-hold voice greetings give you instant credibility.

Yesterday, we shared a post for those of you who decided that it would be a good idea to take the DIY approach to recording your on-hold voice greeting.

However, to gain instant credibility, a professional voice actor is hard to beat, and there are companies out there that make the process simple.

While it might seem simple to hand your phone greeting off to the professionals, there are still a number of factors to consider to get things right.Continue Reading Article >

5 Ways To Do Your Own On-Hold Voice Greeting

DIY phone greeting

There are times when you might want or actually need to roll up your sleeves and record an on-hold voice greeting of your own.

For instance, you may have a really tight deadline and need a message done ASAP to get across to customers before a professional recording can be scripted and done.

Or maybe you just want that extra touch of authenticity.

Regardless the reason, here are some tips to create a recording that would be helpful to your callers and create a good experience for them.Continue Reading Article >

How a Virtual Receptionist Can Boost Customer Experience

Big Robot with Thumbs Up: Virtual Receptionist

Ever wondered what goes through customers’ minds when they call in and are put on hold by your company’s virtual receptionist?

Knowing this will help you better conceptualize voice recordings for the times they have to wait for an operator to speak to.

We already know how much first impressions are formed by something as simple as a voice recording. Plus, it’s no mystery that customers have their “antenna” up and are looking for clues or signs of how competent a company is when they call in. A recorded phone message, while they are put on hold, is key to this process of constant evaluation.Continue Reading Article >

How a Professional Phone Greeting Makes You Credible

Gain Instant Credibility With A Professional Phone Greeting - Welcome Mat With Dog

People want to talk to people. That’s why they call in when they have a problem. Sure, there is always e-mail or social media, but neither carries the immediacy and emotiveness of a one-to-one conversation on the phone.

That’s also the reason why it makes a lot of sense for companies use  professional recordings on their virtual phone systems to answer a customer calling in.

As first impressions go, a well-received greeting is critical to how a customer perceives your company.Continue Reading Article >

Best Ways to Record Professional Voice Greetings

Professional Voice Greetings Can Improve Your Business

If you have followed the MightyCall blog for any length of time, you will know by now that we are big on creating a great first impression with the people who call you on your toll-free or local number.

This article is for those of you who are sold on the concept, and are ready to get started.

Before you get professional voice greetings recorded by a voice actor, you’re going to need to do a little research and also, to write a script.

Here are a few tips that can help you get started:Continue Reading Article >

Ask Andy: How to Enable Call Recording With MightyCall

Andy, our Customer Success Manager takes us through MightyCall’s newest feature, call recording! Learn how to enable call recording today by watching the video below.