SmartLine or MightyCall?

AlternativesSmartLine vs MightyCall

GoDaddy, an Internet domain registrar and web hosting company, most notably famous for its laughably oversexualized commercials featuring Danica Patrick (among others), has branched out into the VOIP market.

In August 2017 they launched GoDaddy SmartLine, with the slogan: “Your business deserves its own number.”

On that much, we agree, but looking at the details of the plans, GoDaddy isn’t offering customers, let alone entrepreneurs, much. Barry Saik, GoDaddy’s senior vice president and general manager of telephony, said SmartLine was designed for new business owners who are “not ready to use all the minutes.”

SmartLine Pricing Review

What exactly does he mean by that? Well, SmartLine has two plans: the first is $3.99 a month for 100 talk minutes and 100 texts, and the second is their “unlimited” plan for $9.99 a month. All the prices are per user.

smartline godaddy review

Source: Smartline website

Under their “unlimited” plan, you have up to 2,000 minutes and 2,000 texts per month, in line with GoDaddy’s “Fair Use” policy (note: this is true of almost every company that offers “unlimited” access, although their opaque limits vary).

100 minutes a month is nothing—one eventful conversation could eat that entire chunk up. If that is what Saik means by people “not ready to use all the minutes,” then why are they paying anything for so little?

SmartLine Features Review

What features does SmartLine have to make any amount worth it? Not many.

The listed features are:

  • business hours,
  • customizable greetings,
  • Caller ID, and
  • voice-to-text transcription.

That’s it. Four features for your hard-earned money.

You can also only get one virtual number; if you’re on the $3.99 plan, that number has to be local too—toll-free numbers are only given out on the $9.99 plan.

This product doesn’t pass the smell test, and clearly doesn’t have an ideal customer in mind. If a new business owner isn’t ready to do business, why pay for a product like this? Google Voice, for all its flaws and lack of features and scalability, is free after all.

Anyone who would ever consider getting a SmartLine package would probably be better off trying Google Voice first—they are essentially the same thing, packaged differently.

For entrepreneurs and businesses that are more serious and looking for a true VoIP system however, neither GoDaddy nor Google provides one. GoDaddy lauds its SmartLine as a way to “separate your business and personal information” and “build your professional image,” but the company clearly assumes VoIP customers know nothing about the market, because those are bare basics for any VoIP system.

SmartLine vs MightyCall Review

If you’re looking for a true business communications platform, MightyCall has you covered.


We offer dozens of the best and most useful features around, multiple phone numbers per plan, unlimited extensions and thousands of talk minutes for less than a dollar a day, whether you are a solo entrepreneur or have a whole team helping out.

SmartLine vs MightyCall: Capabilities Comparison



Price per month$ 19.99/ team*$ 9.99/ user**
Minutes Included1 0002 000
Texting1 0002 000
User extensionsUnlimited$ 9.99/ user
Local or Toll-free numbers21
Vanity searchYes, for freeNo
Caller IDYesYes
Business hoursYesYes
Call forwardingYesYes
Customizable call flowYesNo
Auto attendantYesNo
Call QueueYesNo
Conference callingYesNo
Website WidgetsYesNo
Social Media trackingYesNo
*Basic plan**Unlimited

And just like SmartLine, there is no equipment necessary and no contracts whatsoever. We have our own app to boot, but don’t limit you solely to using one device for your business number—that’s impractical.

We’ve had decades to evolve our VoIP system, and judging from what GoDaddy is currently offering, they’re far away from matching us or any of the other options on the market.

What customers say about MightyCall

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