Celebrate Hispanic Heritage Month by giving your business an extra hand with these organizations, communities, and support groups for Hispanic entrepreneurs.
Halfway between a local Wikipedia and a digital storefront, your Google My Business (GMB) account is a big deal.
A mini knowledge-base, it provides potential customers with visual cues (photos and video), information (contact info, website, live messaging), and reliability (reviews) all without leaving Google’s search console.
Even if your business goes without an office or store, a Google My Business account and listing will provide a tangible uptick in customers. The average GMB listing yields over 1000 search views per month and 84% of those searches are discovery searches, which means if not for Google My Business, those people could’ve never discovered the business.
Want to know if you’re eligible for a listing and discover Google My Business’s secret features that can make your business leap out of the page?
Read on or jump right in:
The key feature of your Google My Business account is the spotlight in local listings. With multiple research backing the unbelievable conversion stats of local searches, it’s no wonder that business owners are focusing on local SEO magic.
Google algorithms have a soft spot for local searches. Whenever a user searches for things like “pet supplies” or “moving services”, even if they don’t enter a specific location into the search field, Google will display local providers on top by default. This info is based on the user’s location which Google determines “based on your past activity”. (A user can see their location and tweak it by scrolling to the bottom of Google’s search results.)
For a business, this is fantastic news. Even if you don’t have a business website, a Google My Business account guarantees that your service will come up in Google’s local search results. If you do have a business website, it’s an effortless boost to your SEO and a sure way for a business to drive traffic to its website without ads.
Google My Business is good for everyone. But not everyone knows how to benefit from it. Many businesses think that if they have no physical storefront or office, they can’t get listed on Google My Business. This is far from true.
In fact, anyone who provides local services — whether the customer comes to you or you come to them, should get a Google Business listing. If you don’t have a physical location like a store or office but manage your business remotely such as from your home or garage, Google My Business is necessary to show customers the kind of services you provide.
Anyone who provides person-to-person or local services in a certain area, even if they don’t have a storefront, is eligible for a Google my Business listing. Here’s a sample list of services that should have Google My Business.
Setting up a Google My Business account takes just a few minutes and it’s absolutely free. Here’s the info you’ll need to grab when you fill in the forms.
Your Google My Business ranking directly influences your outreach to clients, helps gain new leads, and drives organic traffic to your website.
To benefit from being displayed in the featured results in Google Maps, you can improve several factors.
Fill in as many details about your business as possible. Profiles with more details filled in rank in search results better and allow Google to provide users with the most relevant results. Don’t forget about photos and video. The average number of photos for a GMB listing is 11, so be sure to visualize your business or service for Google users. Adding a 30-sec video about your business will be the cherry on the cake.
Google My Business allows people who come in contact with your business to leave reviews. This allows Google to display more trusted businesses with positive reviews on top.
Knowing the power reviews hold over potential customers, many businesses specifically ask past customers to leave Google Business reviews to improve their SEO. However, entrepreneurs warn against sending out automated requests for Google My Business reviews. Read why here.
Any business that has a blog, events, or sales going on can use Posts to share that information right in their Google My Business listing. It’s pretty neat since posts are a great way to engage your audience and to stand out from another listing that has just the generic location/hours/website.
You can even include photos in your posts for more eye-grabbing attention. Moz suggests experimenting with adding emojis to your posts since Google is beginning to index emoji search results! So yep, go for that local 🍕 delivery!
If your business is eligible for a Google My Business account, think no further — get one today! And be sure to personalize your page with all the above features that will convert visitors into customers, help drive organic traffic to your website, and increase business visibility in your locale.
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