Roofers Come Up Tops With a Virtual Phone System

Edmund Tee
Edmund Tee
16 September 2014 Business Insights, Case Study

“For a small company like ours, we were able to put a professional greeting on a sophisticated phone system, and this immediately gives us a lot of credibility when prospective customers call.”

— Jose Vasquez, President, Mainland Roofing

It’s one thing to do quality work and impress customers. It’s quite another to do it so well that they rave about you to their friends.

And when those referrals come, the worst thing any business can do is to miss them.

Those two related business best practices are principles that have helped Mainland Roofing grow from a small outfit to the 20-person organization it is today.

Based out of Miami, FL, Mainland Roofing relies on MightyCall’s virtual phone system to make sure it catches every single referral.

Said Jose Vazquez, President of Mainland Roofing: “With MightyCall, we have a set-up where if the primary contact person doesn’t answer, the calls get routed to three more people in turn so that we have little risk of a potential customer being ignored.”

Sounding professional with a virtual phone system

More importantly, MightyCall supports Mainland Roofing in the way it wanted to engage with potential customers on the phone with its automated greeting functionality.

Said Vazquez: “For a small company like ours, we were able to put a professional greeting on a sophisticated phone system, and this immediately gives us a lot of credibility when prospective customers call.”

Before MightyCall, the company had four lines with AT&T where the primary line rolled over to the other landlines, and someone had to stay in the office all the time during business hours.

Nothing was routed to cellphones except on weekends, and only if the staff remembered to do so. It was cumbersome and unreliable.

Doing more and saving money with MightyCall

Explained Vazquez: “MightyCall frees our people up as we no longer need to be physically in the office to pick up calls. We could be making permit drops or working on something and still be taking phone calls on the run.

“Our receptionist is able to attend to other errands, and it gives us a lot of flexibility to do other things, rather than sit around waiting for phone calls.”

Vazquez was especially impressed that despite the extra benefits and cost savings that came with MightyCall, he was still able to spend less.

After taking MightyCall for a 30-day test-drive, Mainland Roofing decided to switch to a premium plan. However, it was using MightyCall so extensively that Vazquez decided that it was more cost-effective to upgrade to the unlimited plan instead.

Today, Mainland Roofing has canceled most of its landlines, and is saving more than $100 a month.

“MightyCall gives me the flexibility to manage and control my communication needs, saves me money every month, and helps us make a great first impression whenever a customer call us. That’s a hard combination to beat.”

And Vazquez should know, since he tried out multiple Internet phone services before deciding that MightyCall was the best fit for him.

“I looked at RingCentral, but found it hard to set up, plus it cost a lot more than MightyCall. It was an easy decision to go with MightyCall.”

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