How To Grow Your Side Business (Faster)

Mightycall Team
Mightycall Team
7 October 2014 Business Insights, Tips and Tricks

Let me ask you question…

Would you rather have a full-time job that “helps” you grow your business? Or…

Would you rather have a full-time job that makes it “harder” for you to grow your business?

Sorry, for the stupid question… but I had to ask because…

Most people have full-time jobs that are KILLING the growth of their side businesses…

(and they don’t even know it)

Here’s what I mean:

Let’s say you work at a job you don’t really like — just to pay the bills…

Your plan is to quit once you business takes off,… but in the mean time you’re feeling pretty frustrated because…

You’re doing work you don’t like doing, for a boss you don’t like working for. Day after day, week after week, month after month…

It’s like driving a car with one foot on the gas, while the other foot stomps on the brake…

(NOT a good way to get where you want to go)

So what’s the alternative?

Well, you could…

Connect your day job to your side business.

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What do I mean by “connect”?

I mean having a day job that allows you do the same type of work you do in your business…

A job that perfectly aligns, connects and synergizes with your business…

Now, here are…

Three reasons why you should connect your day job to your side business

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1. You’ll make more money…

Imagine you just got a new a job. One that connects with your business…

Now every day, after your new job, what will you be doing?

You’ll be working on your business, right?

Well, get this:

You just spent all day at a job doing exactly what you do in your business…

That means your skill level is going to go through the roof — especially when you consider the fact that your co-workers are vegging out on the couch after work…

All this “extra work” helps you discover “insider knowledge” — that no one at your job knows about — which making you EXTREMELY valuable to your employer (because you’re able to do stuff no one else at your job can do)…

So valuable that your boss will feel compelled (even guilted into) giving you a raise…

And with all that extra money you’re making, you’ll be able to quit your job way faster.

Plus, you’ll be building your skills for the future…

So when you’re running your business full-time, your advanced level of skill and knowledge will allow you to charge more for the work you do…

(Starting to see why this “connection” thing is important?)

2. The company you work for could be a future customer…

They know your work, and they trust you…

So when you finally branch out on your own, the company you work for may want to hire you for “special projects.”

Projects ONLY YOU have the skills to handle…

Projects they’re willing to pay you high prices for…

And, with your stellar reputation, they’ll probably refer business to you. Which will make finding new customers much easier.

3. Your job will become easier, and more enjoyable…

Even if you dislike working at someone else’s company, that doesn’t mean you have to hate working there.

And if you get a job that’s connected to your business… well, it’s just a lot easier to put up with…

Plus, you’ll have more energy at the end of the day, because you won’t be wasting it being pissed about “what a shitty job” you have…

That means it will be easier to work on your business at the end of the day, because you’ll still have energy left in the tank.

Now here’s…

How to get a job that connects to your business

Let’s start with a “real life” example…

Mine:

For the past few years, I’ve had a side business doing copywriting (that means I write advertisements, articles, brochures, etc. for businesses)…

My day jobs have always been at warehouses doing packing and shipping, or in offices buildings doing data entry…

I despised these jobs because they didn’t pay that well, and I always felt like I was wasting my potential…

One day I decided I wasn’t going to work these shitty jobs anymore…

So I went on Craigslist, started searching for “copywriting jobs” and stumbled upon a marketing job that required some copywriting…

It wasn’t a job focused solely on copywriting, but it did involve “some” copywriting…

So I took the job.

Two weeks later I was moved into a full-time copywriting position…

And that’s how I ended up here, at MightyCall, with a full-time copywriting job.

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Now, if this worked for me, there’s no reason it can’t work for you…

So…

Are you ready to give this “connection thing” a go?

Look: even if you’re not, just give the method below a try…

It’s quick and will give you a glimpse of what else you could be doing — instead of working at a job your fundamentally hate.

Cool?

Now here’s the step-by-step method for getting a job that connects to your business…

Step #1: Finding a job that connects to your business

You can use whatever job search tool you prefer, but I’m going to be using Craigslist.com as an example for this article…

(Mainly because I’ve always had great success with it in the past)

Here’s what you do:

Go to Craigslist.com, choose the cities/areas you’re willing to travel to, and then go to the “Jobs” section…

Type in a job title that is related to what you do (ex: copywriter)…

Make sure “title” is checked on the right hand side, otherwise you’ll be shown a bunch of irrelevant jobs.

Read the postings that pop up, and find ones that have a connection to your business…

Understand?

Now, there are four things to you must do:

1. Make sure you’re searching for jobs every day…

The first time you search for jobs, apply to all the jobs that have been posted within the last week. Anything older than a week is a waste of time.

Once you’re caught up on the past week of job postings, search Craigslist everyday for jobs.

Yes, EVERY DAY.

Most of the jobs I’ve gotten have been because I responded to the post the day it was posted…

(before everyone else bum rushes it, and beats the hell out of the job poster’s inbox with emails)

2. Look for jobs that are “related” to your business…

Remember how I got this copywriting job?

I had originally applied for a marketing job…

And that marketing job had a little bit of copywriting work in it (because copywriting is a sub-category of marketing)…

The point is: don’t just look for jobs that are the same as your business…

Also for jobs that are related to it…

3. Read through the entire post, word for word. Don’t skim

Some job postings will try to trick you, and add special instructions to filter out skimmers…

Such as, “Tell us two of your favorite hobbies” or “Put put the word “Goat Milk” in the subject, otherwise we’ll delete your email without looking at it.”

These job posters want to make sure you’re paying attention… and to see how serious you are about getting the job.

4. If a job requires certain degrees, credentials or certificates that you don’t have…

Apply anyway.

As long as you’re able to do the work, and you have proven results from the past (in your business or another job), they’ll usually bend the rules to get you in the door.

More and more companies are starting to realize that degrees, credentials and certificates don’t matter. The only thing that matters is results.

Oh yeah, a quick note:

It’s easier to get a job at a company that asks you to “email” your resume to them… instead of one that asks you to fill out an “online application.”

You see, their computerized application system is going to automatically sort, shift and delete your resume… if it doesn’t see the specific things it’s looking for.

On the other hand, an email is going to be read by a real person…

That means you can use some “psychological tricks” in your email grab their attention…

…and then persuade them to give you an interview…

Step #2: How to create an email that gets you an interview

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You don’t have to write a new email for every job you apply to (nor should you)…

And since you’re applying to a specific type of job, and not just any job, you’re going to create an email template that you can use over and over again — for every job you apply for…

(with a few tweaks of course… you don’t it want to sound canned)…

So when you do apply, all you have to do is read their job posting, change a few words in your template, and you’re ready to send it…

Easy.

Here’s how you make the template:

The subject line of your email

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The subject of your email is the first thing they’ll read…

Now most people just put the job title in their subject line, and nothing else…

And this is where you can start to get an “unfair advantage” over everyone else who applies for the job…

You see, the person who’s reading the email is probably really busy, and they may only have time to read emails that look interesting…

So you’ll want your email to be one of those “interesting” emails… something that stands out from the crowd…

And that’s why you want to add something special to your subject line.

Here’s what you’re going to add:

[Name of job position goes here] — “three reasons why you should hire me”

So yes, we want to put the name of the job posting in there, so they know what you’re applying for…

(Many places are hiring for multiple positions at once, so make it clear what you’re applying for)

But then we add “three reasons why you should hire me”…

This piques the reader’s interest…

It’s not a normal subject line like everyone elses…

It makes the person curious about what those “three reasons” are…

So curious they’ll WANT to read the rest of your email to find out…

Make sense?

Now let’s move on to…

The text of your email

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Here’s the template I use (feel free to rip me off):

Hello [put their first name here if you know it],

Here are three reasons why I should be your new [enter job title here — ex: copywriter]:

  1. [Reason #1 goes here]
  2. [Reason #2 goes here]
  3. [Reason #3 goes here]

I’ve attached my resume and cover letter in Microsoft Word format.

If you want to do an interview, my phone number is: (111) 222-3333

I look forward to speaking with you,

Abijah Christos

Notice how easy that is to read?

That’s because I don’t use large “clumps” of text…

Everything is broken up, so it’s easy to read….

It also has an easy to follow structure, it’s short and it gets to the point quickly…

That means the person reading your email will have an easier time understanding it — which they’ll appreciate, because it shows you value their time.

(A good way to look professional, before they ever meet you)

Now, let’s talk about how to write your “three reasons”…

There are two steps:

1. Parrot their words back to them

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Use the exact same words, ideas and phrases they used in the job posting…

(It makes them feel understood, and like you’re the right person for the job)

For example:

If they say, “We’re looking for someone who has at least two years of experience writing blog posts, understands how internet marketing works and knows how to use Microsoft Word.”

I’d say, “I have three years of experience writing blog posts for my own blog, and the blogs of other companies.

I’ve been doing internet marketing for the last five years, and am constantly learning about the latest techniques.

And have I’ve used Microsoft Word daily, for the past seven years, and know it inside-out.”

2. Show examples of your past work

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By showing examples of your past work, you’re showing that you’re able to get results… which is all they really care about at the end of the day…

So I’d say something like:

“I recently wrote a blog posts called, “How To Grow Your Side Business (Faster).” You can click the link below to read it:

[link goes here].”

OR…

“I’ve used my internet marketing knowledge to bring in 75 new customers a month for xyz company, which made them over $63,000 last year.”

Alright, that’s it

You now have an email template ready to go.

On to:

Step #3: One simple trick for an “eye catching” resume

Here’s something you can use to increase the likelihood of getting an interview:

Add a headshot photo to your resume

Why?

Imagine you’re sorting through stacks and stacks of resumes…

What are you guaranteed to see?

Lots of text. An unending sea of text!

But wait…

Look at this one…

This resume… oOo,…

It’s got their picture on it.

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This resume stands out from everyone elses’, and deserves a closer look.

And that closer look could turn into a new job…

So that’s why you want a headshot photo on your resume.

Make sense?

Cool.

You’re almost ready to start sending out emails!

But first…

Attach your resume to your email (with your headshot photo)

Double check your email for spelling errors…

Read it aloud to make sure your words flow smoothly…

Then — and only then — hit the “send” button.

All right, now you just wait for someone to contact you for an interview…

And when they do, it’s time for the final step:

Step #4: Lie during your interview

Yes, lie…

When someone asks you how long you plan to work for their company, don’t tell them you’ll be quitting as soon as your business takes off…

No, no, no.

That may be honest, but they’ll always say, “We’re looking for someone who can grow with the company. It doesn’t sound like that’s what you want to do. I’m afraid you won’t be a good fit here.”

That’s why you lie.

Tell them you “plan to stick around for awhile, and want to immerse yourself in the company — learning the ins and outs of the business… every nook and cranny of it…”

And if you mention that you have a side business, make sure you’re clear that it’s JUST a “side” business…

And it won’t have any negative effects on your performance…

As a matter of fact, tell them it will only make you better at your job.

Explain how your side business will improve your job skills, because you’ll be getting so much “practice” in during your off hours.

Sound good?

Well,…

That’s how to grow your side business (faster) — when you have to work a full-time job to pay the bills.

Now take your foot off the break, smash on the gas and zoom towards the life you really want…

๐Ÿ™‚

Have a good one,
Abijah

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