Coming A Long Way In Connecting With Customers

Andy Gundel
Andy Gundel
17 August 2014 Business Insights

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In the last installment with Jim Basingame from The Small Business Advocate, Stijn talks about the connectivity landscape and how the call center has come a long way from the days of beepers and plain cell phones.

With today’s technology options for business, a surprising 60% of businesses still only use land lines. Customers’ expectations have changed in the “switcher economy” where customers change providers due to poor customer service. 97% of customers in SMB complain about poor customer service with 51% consumers actually switching. With customers today being more advanced in technology than businesses, it’s important to maintain customer relations by serving them in every way they contact you.

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