Coming A Long Way In Connecting With Customers

Andy Gundel
Andy Gundel
17 August 2014 Business Insights


In the last installment with Jim Basingame from The Small Business Advocate, Stijn talks about the connectivity landscape and how the call center has come a long way from the days of beepers and plain cell phones.

With today’s technology options for business, a surprising 60% of businesses still only use land lines. Customers’ expectations have changed in the “switcher economy” where customers change providers due to poor customer service. 97% of customers in SMB complain about poor customer service with 51% consumers actually switching. With customers today being more advanced in technology than businesses, it’s important to maintain customer relations by serving them in every way they contact you.

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