It’s official! The Generation that grew up with Disney movies, Barney, and Hocus Pocus every Halloween has finally grown up and are now the generation that is entering the job market. Acclaimed to be the biggest generation after baby boomers, Millennials aren’t force to be reckon with when it comes to their spending dollars and the ability to cause major chaos to a brand.
Aside from their willingness to spend as youngsters in general, they have extreme high standards when it comes to customer service. They’ve been raised on the internet and are huge when it comes to embracing smartphone technology.
Technology in general has highly raised the stakes when it comes to customer service as it’s generally fast, personalized, transparent and has a good level of control from the customer (1). Aspects of customer service that are no longer optional for business, it’s a must!
This generation isn’t “wowed” by technology (1) and everything that was amazing and innovative ten years ago is now part of the typical life of a millennial. If diamonds are a girl’s best friend, then a smartphone is the vowed down married spouse of a millennial. Generally it’s their life from shopping, music, coupons, navigation, and, let’s not forget, socialization.