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Case Studies
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How MightyCall Helps Those Who Design Websites to Manage Their Phone Systems

Anabolic Technology
Web Design
business case

Another noteworthy MightyCall client is a thriving internet-project aimed at providing full-cycle website support for small business owners and aspiring entrepreneurs. Anabolic Technology offers a wide range of services, including creating individually-tailored websites for clients, website audits, as well as maintenance and designing internet-marketing strategies. The company is located on the East Coast, but has customers nationwide.

Richie Contartesi was fairly proficient with developing his own start-ups and wanted to help others get their businesses off the ground. Internet marketing has always been a promising niche, so Richie decided to help aspiring entrepreneurs to distinguish themselves against the chaotic background of the World Wide Web. Anabolic Technology’s mission is simple: helping companies build an online presence through web design, software development and multiple channels of online marketing.

The specifics of online business

Online entrepreneurs are more sensitive to quality of interaction than other professions, and that’s because websites operate as the primary and first-tier instrument of providing information to potential clients. All the channels of customer communications are on-line tools that need to improve the quality of an experience, especially considering the lack of in person interaction that traditional brick-and-mortar stores rely on.

While customers of these businesses can in most cases submit their offer on the website, even they need to provide customer support, clarify offer details and answer questions, which makes a business phone system a necessary business element.

By aligning a virtual phone system with the rest of your tech stack, no matter how slim or robust, online companies can keep operations lightning fast and ensure they are in constant contact with their customer base.

What to look for in a VoIP provider

Richie and his team have to deal with massive numbers of incoming calls and messages. They can’t afford to miss any of them: this means either a loss of a potential customer or a delay in tuning a current project according to client amendments.

Once Richie came to the conclusion that he needed a virtual phone number system with a wide range of features, he initiated a thorough search. He looked for a call-processing system that would be easy-to-use, flexible and affordable ― a perfectly-balanced instrument to improve his presence throughout all communication channels.

MightyCall is good, the automated answering service is great for directing calls to the appropriate people.

MightyCall allows their team to use features like the auto receptionist and call queues to successfully manage every incoming call, a very important task for a company with a high call flow. Anabolic Technology also heavily relies on the VIP caller feature to make sure that key clients can get through their busy lines whenever they call.

MightyCall Call Center Multi-level IVR

Future scalability is available

Such features as the auto attendant, the Call Flow and call queues are the core components of a business phone system setup. They work so well for Anabolic Technology that Richie Contartesi has acknowledged that he might even be missing other key features that also carry lots of value:

With all that MightyCall has to offer I should be using it better than I am.

This can be viewed as a potential opportunity for scaling future business growth. Sometimes small businesses start with a basic set of VoIP features, and then add more advanced settings while they grow, adapting the business phone system to their needs.

In some cases, companies keep the same variety of features but add new numbers for different purposes. MightyCall’s customers have the chance to mix and match local, toll-free and vanity numbers without extra payment. Using different types of numbers for your marketing needs helps your business phone system bring max value, even if you aren’t using dozens of features.

MightyCall is budget-friendly

On top of our great features, MightyCall’s fair pricing—offering customers solid bang for their buck—sold him on it over competing products like Grasshopper:

I looked at some of the pictures MightyCall had compared to Grasshopper and I liked what MightyCall had to offer and the price.

It’s true that MightyCall’s price-features ratio is below average in the industry, but that makes it affordable for every business’s pocket. What is more, all the essential features are included in the prices, which is why extra payment for add-ons is necessary only in unique and specific situations.

Conclusion

With hundreds of VoIP providers out there, choosing the right one can be challenging, but for entrepreneurs like Richie Contartesi, knowing what you want in a system and making sure you don’t pay too much can help you get started with a system you like. When given time to see all the benefits of each feature, VoIP will often prove to be invaluable for your company.

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